Google Analytics is one of the most powerful tools on the internet. PERIOD. Most are underutilizing it.
-
Have you given us access to the google analytics account?
-
Please tell us about the company's 90 day goals, what are the main objectives?
-
What is the goal of this Audit?
-
Can you tell us how this you currently use Google Analytics? Is it something your are constantly reviewing to take decisions?
-
Is there anything specific you need us to take a look at and give you recommendations to improve?
-
Are there any specific metrics you want to have a report on?
- Are you currently running any marketing campaigns with specific special offers or calls to action?
-
What period of time do you want us to review for reports?