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      Elevate Your Marketing with HubSpot Academy

      Empowering your team with the right knowledge can lead to significant improvements in your marketing and overall business performance.

       Quick Win: Get into HubSpot Academy and Assign Marketing Tasks
      By assigning relevant HubSpot Academy courses to your marketing team, you can ensure they have the knowledge and skills to drive your business forward. Here’s how you can do it:

      1. Access HubSpot Academy:
        • In your HubSpot account, click on your profile picture in the top right corner.
        • Select HubSpot Academy from the dropdown menu.

      2. Assign Marketing Courses:
      • Identify your marketing team member(s) and assign the following courses to them:
          1. Inbound Marketing: This course covers the fundamentals of inbound marketing, including creating buyer personas, content strategy, and lead nurturing.
          2. Content Marketing: Learn how to create a content strategy that attracts and engages your target audience.
          3. Social Media Marketing: Gain insights into building a social media strategy, creating engaging content, and measuring success.
      3. Empower Your Marketer:
        • Encourage your marketing person to complete these courses and apply their new skills to your business.
        • Schedule regular check-ins to discuss their progress and any new ideas they have learned from the courses.
      Difference Between Courses, Lessons, and Certifications
      • Courses: Comprehensive learning modules covering a specific topic. Each course consists of several lessons.
      • Lessons: Individual segments within a course that focus on specific concepts or skills.
      • Certifications: Formal recognition is provided upon the completion of a course. Certifications often require passing an exam and are a great way to showcase expertise.
      Other Relevant Job Roles and Courses
      Here are additional roles and corresponding courses that can benefit your team:
      • Customer Success Team(IS):
        • HubSpot Sales Software: Learn how to use HubSpot’s sales tools to manage your pipeline and close deals.
        • Inbound Sales: Understand the inbound sales methodology and how to apply it to your sales process.
      • Production Coordinator:
        • Service Hub Software: Discover how to use HubSpot’s customer service tools to delight your customers.
        • Customer Success: Learn strategies to improve customer satisfaction and retention.